Strategic Sponsorship Analysis

360° Strategic Sponsorship Analysis

MEASURING THE IMPACT OF SPONSORSHIP

think.tank is an innovative global leader and full-service provider of research and consultancy in sports marketing and communications. think.tank specializes in delivering today’s industry best practices and services to its clients including properties, sponsoring corporations, teams, civic organizations, etc. The core of these services are inclusive of:

Outputs: Presence and measured media valuations across all major media (TV, Digital, Print, Social, Mobile, Gaming). Television and broadcast analysis, sponsorship brand analysis, property & league analysis, TV-Rights monitoring (Sublicensing), athlete analysis, digital & social media monitoring driving the value matrix.
Impacts: Impact modelling, creating the linkage of the cause and effect of the outputs on the clients unique business, brand or operational objectives
Consulting: Establishing sponsorship criteria, sponsorship strategy road maps, commercial value matrix valuations, partnership acquisition and retention
Market Research: Survey design and development, field work (on-line/on-site), consumer analytics, economic impact studies, sector fit modelling for partnership development

The Finest Team for the right Client

think.tank services are being implemented around the world by prestigious clients in all spectrums of sports. For potential business partners on the Property, Brand, Sponsor, League, Network, Team and/or Agency level, the benefit is clear „independent analytical tools geared to measure, benchmark, commercialize and drive informed sponsorships outputs and impacts decision making on a truly global scale“. An agency partner for you positioned within a network of professionals to tailor your product and ensure a maximum return on investment with superior client services and sector expertise. think.tank puts you in the pole position to succeed in your negotiations, backed by independent sponsorship research, measurement, evaluation and controlling of sponsorships around the world.